The Getia Blog
Insights & Ideas
Thoughts on venture building, technology trends, and the art of creating companies that matter.
The Venture Studio Model: How We Build Companies Differently
Venture studios are revolutionizing how startups are built. Learn how this model differs from traditional entrepreneurship and why it produces higher success rates.
Andreas Hatlem
Founder
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Building SaaS Products in 2025: What We've Learned
After building multiple SaaS products, we share the key lessons learned about technology choices, go-to-market strategies, and what actually matters for success.
AI Strategy for Business: Beyond the Hype
With AI dominating headlines, businesses struggle to separate hype from reality. We share our practical framework for developing an AI strategy that creates genuine value.
The Nordic Startup Ecosystem: An Insider's Guide
The Nordic countries have produced an outsized number of successful tech companies. We share what makes the ecosystem unique and how founders can take advantage of it.
Finding Product-Market Fit: A Practical Framework
Product-market fit is the most important milestone for any startup. We share our framework for identifying, measuring, and achieving this critical inflection point.
Bootstrapping vs. Venture Capital: Making the Right Choice
Not every company should raise venture capital. We share our perspective on when bootstrapping makes sense, when VC is appropriate, and how to think about this critical decision.
Building Remote-First Teams That Actually Work
Remote work is here to stay. We share how to build productive, engaged remote teams based on our experience across multiple portfolio companies.
Managing Technical Debt: A Practical Guide for Startups
Every startup accumulates technical debt. We share our approach to managing it strategically—taking it on deliberately and paying it down before it becomes crippling.
SaaS Pricing Strategy: Lessons from Getting It Wrong
Pricing is one of the highest-leverage activities in SaaS, yet founders consistently underinvest in it. Learn from our mistakes and successes.
Customer Development Interviews: A Practical Guide
Customer interviews are one of the most valuable research tools for startups, but we've seen that most founders do them poorly. Learn our approach to conducting interviews that actually inform product decisions.
Startup Metrics That Matter: What to Track and Why
With so many possible metrics, it's easy to track everything and learn nothing. Learn which metrics actually matter for different startup stages.
Scaling Startup Operations: From Chaos to Systems
Early-stage startups run on heroics. Scaling companies run on systems. We share how to make the transition without losing speed or culture.
Content Marketing for SaaS: What Actually Works
Content marketing can be a powerful growth channel, but most SaaS content is forgettable. We share what separates content that works from content that wastes resources.
Founder Burnout: Prevention and Recovery
Building a startup is a marathon, not a sprint. We share how to recognize burnout warning signs and build sustainable practices for the long haul.
When to Pivot: Recognizing the Signals and Making the Call
Knowing when to persist versus when to pivot is one of the hardest decisions founders face. We share how to recognize the signals and make this critical call.